10 Steps to a MINT Marketing & Social Media Plan

10 Steps to a MINT Marketing & Social Media Plan

Dear MINT members,

Just because you’re running your own small business, doesn’t mean you can’t ACT big!

Getting serious about your business marketing is essential and it’s part of the reason you’ve all committed to being a MINT Business Club member. Your marketing needs to happen and digital communication is an important consideration of any micro-business marketing strategy.

To help you stop wasting your very precious time, read through these tips and see how many you’ve already put into place and how many you can follow to getting your digital plan written down and making sure social media marketing hits the spot.

  1. Goals. Set some! Ask yourself what you’re trying to achieve? Make them measurable and realistic so you don’t set yourself up to fail.
    Perhaps you need to start with just one goal. On social media could it be to grow your numbers? Post every day? Get your brand seen more? Or if you’re looking to do some traditional marketing, how many networking events will you go to and how many people are you going to meet?
  2. Audience. No matter the kind of marketing you undertake, check where your target audience hangs out first. Advertise in the right publications. Offer guest blog posts to publications that are read by your audience of choice. Join your audience on the social media platform they are using. Always talk to the most ideal people.
  3. Analyse competitors. See what they’re doing well and take inspiration from them.
  4. Be selective. Choose the correct marketing activities & social platforms for your business. You aren’t obliged to do everything or use every single social media channel that exists. Be realistic with your time and your capacity.
  5. Audit your current activity. Use the insights/analytics to really find out what works.
  6. Do more of what works. Once you have worked out which marketing activity gets the best results, do more of it!
  7. Invest in you. Sign up to some of the funded training on offer in the North East at the moment (whilst it’s still there!) Talk to people. Network. Read blogs. Go on courses. Join other Facebook Groups.
  8. Prepare your marketing activities and content carefully. Prepare for your audience. Everything you do to raise your profile has to keep your customers in mind.
  9. Consistency is the key. Make sure you deliver your social media marketing consistently. Something really does need to go out every day.
  10. Enjoy it and be patient. Remember you may not have trained to be a marketer. Success on social media is not always immediate. Your goal(s) may take 3-6 months to achieve, but if you keep at it, success will come!

You’ve picked up how many new clients?!

The Savvy Solos Business Club was founded on a really simple principle – those of us who run a business on our own get lonely, have no-one to bounce ideas off and often need a new perspective on what we’re trying to achieve in our businesses.

After five years of training many hundreds, probably thousands, of business owners from across the North of England, I decided I needed a solution for people just like me. The Savvy Solos Business Club was launched four months after the initial concept.

Imagine this; dozens of amazing, enthusiastic, hard-working business owners meeting each month to learn from one another and access focused training sessions on topics ranging from self-confidence to Google Analytics, it’s a recipe for motivation and success.

The unique situation of every member being self-employed, or running a business totally on their own, means that there is no hierarchy in The Club; everyone is equal, everyone is valuable and everyone GETS what the others experience.

I know that being an active member of a community is important for small business owners, our work is challenging at the best of times and we all need others’ to bounce ideas off and download with.

What I didn’t realise was that a network such as The Savvy Solos Business Club, is the perfect supply chain and members are buying off each other naturally and regularly, and yet ‘sales’ is one of the business processes that solo entrepreneurs struggle with until they get to grips with developing their own sales techniques and style.

By chatting and sharing knowledge, helping one another and getting to know other business owners’ needs, every member is developing sales opportunities in every conversation they have.

What a result! 

If you run a business on your own or are self-employed, and based in the North East, visit The Savvy Solos Business Club website or follow the business page on Facebook (and check out the reviews on the page whilst you’re there) to see if it’s just the kind of business club that you need to help you stay focused and smash your goals.

Oh, sorry, I forget to explain the title! One of our members, Simon Lowe (photographer), developed a small business package exclusively for other Savvy members and has had nine new clients in two months. Like I said, What a RESULT!

Find us on Twitter using the #savvysolosbizclub hashtag too!