Develop and grow your social media community
Use this quick checksheet to define (or remind yourself):
Who: You want to engage with on your social media channels
Which: Social media channels you should be using and whether you have completed an audit to check they are all set up correctly
How much: Time will be allocated to ensuring content continuity (daily, weekly, monthly, where and when)
How: What strategies will you use to determine your results (ROI – Return on Investment) and make sure you’re getting what you need from all your social media activity e.g. check your social media analytics and insights, using Google analytics to check website hits, enquiries in social media and/or actual sales.