MINT Business Club provides training to members and non-members.

Through our timetable of learning, MINT delivers a mix of paid, fully-funded and members-only training courses and sessions. Our currently-available training is below.


Simon Clayton is a marketing trainer

Your North Star KPI with Darren Glanville

Tues, 02 March

10:00 – 11:00

  • MINT Members Only
  • 1 Hour
  • Online (Zoom)
More Info

Take your goal setting to another level by defining your “North Star” Key Performance Indicator (KPI) with Darren Glanville from Fathom (you may have met him on our Let’s Talk About Money sessions!).

In this session you will:

  • Understand what a KPI is
  • Determine your one “North Star” KPI
  • Learn how to track your KPI and use that information to determine your business goals
  • Keep it really, really simple

After registering, you will receive a confirmation email containing information about joining the meeting.



Simon Clayton is a marketing trainer

Q&A + Reflections Session with Simon Clayton

Tues, 09 March

10:00 – 11:00

  • MINT Members Only
  • 1 Hour
  • Online (Zoom)
More Info

Join Simon Clayton for this catch-up, Q and A session on marketing.

It will give you a chance to reflect on your own marketing activities from Q1 and ask him any questions you have following on from all of his training and what you have learned about your own marketing challenges.



Simon Clayton is a marketing trainer

Content Creation for Digital Marketing with Nicola Little

Next Sessions Start February

For County Durham residents

  • Fully Funded
  • 8 Hours (2 x 4hr Sessions)
  • Online (Zoom/ITEC Platform)
More Info

Join us for the Content Creation for Digital Promotion from January 2021.

This two-part training course will be run on consecutive Wednesday mornings and it is aimed at anyone new to creating Digital Content as well as those who want to up their content game.

The course is a mix of guided and self-learning and will include a 5-day content challenge!

Course content includes:

* E.P.O content types – what the different types of content are and what are you currently using in your digital marketing
* Assessing your digital benchmark for your business or in your marketing role
* R.A.C.E – what your content is supposed to do when engaging your audience
* Brand – The emotions of colour and making sure your branding is consistent
* CANVA – creating templates to keep your brand consistent

Your 5-day challenge: Between the two sessions, you will create and share content and either challenge yourself to post consistently on one social media channel, or try something new. We will then assess its impact in session two.

So if you want to write a blog post, newsletter or use a different social media platform, this is the time to do it! “

To secure your place you must live in County Durham and eligibility checks will be carried out. Please apply by completing this Google Form in the first instance



We run regular taster sessions so you can get a feel for what MINT is all about.


Simon Clayton is a marketing trainer

Digital Progression For Business with Simon Blood (3 Units)

Next Sessions Start February

For N.E. business owners & employees

  • Fully Funded
  • 3 x 3hr Sessions plus self-guided learning
  • Online (Zoom/ITEC Platform)
More Info

Digital Progression For Business, delivered by Simon Blood from MINT training partner, ITEC.

This course is fully funded and open to residents and employees based in the North East of England (we will check your eligibility before offering you a place on the training).

If you want to progress to the next level with your digital marketing, then this course is for you, delivered by an accomplished trainer and highly successful marketer and business owner.

This is a three-unit course to be completed over three consecutive weeks and covers the following;

  • Unit 01 Digital promotion for business (Y/507/4155)
  • Unit 02 Understanding search engine optimisation for business (D/507/4156)
  • Unit 10 Email campaigns for business promotion (A/615/8544)

The session times are 09:30 – 12:00 then 12:30-13:00 for the completion of a post-session assessment.

Following successful completion of the course, you will receive an accredited Level-Two Award.



Simon Clayton is a marketing trainer

Let’s Talk About Money: Business Planning & Budgeting 

All Wednesdays In March 2021

Starts Wed, 3 March 09:30 – 12:00

  • Fully Funded
  • 12 Hours
  • Online (Zoom)
More Info

Why Should We Talk About Money?

“When I launched my first business, I didn’t pay myself for one year”.

12 years later, when I read that back to myself, it seems absolutely ludicrous but it’s a fact.

I took another part-time job rather than take money out of the company and chose to pay people around me, rather than me.


Our ‘fear’ of money when we’re self-employed or run a small business is not uncommon. In fact, sadly, it’s very common and our Mindset needs to change – or how will our businesses give us what we need?

MINT Business Club has teamed up with our sponsors NEL Fund Managers and Valued Accountancy to host a fully-funded training course (via Zoom) to start the conversation about Money in our businesses and learn practical skills.

We’ve delivered this training to over 120 business owners in the North East and we always get great feedback (although it can be challenging at times!).

What we will cover across the 12 hours:

*Introductions from the NEL Fund Managers Team and Valued

*Personal targets and aspirations

*Our why – the driving force behind our small businesses

*The real costs of our business activities

*Cash flow, forecasting, budgeting and the terminology

* Tracking your finances

*Key Performance Indicators – KPIs (what they are and how to set them)

* Driving Sales and making money

* Accountability and next steps

Places are subject to eligibility and are limited to 20 people who work or are self-employed so if you would like to secure your spot please do so immediately via the link.

This training is open to every small business based anywhere in the North East (apart from the Tees Valley area) and you will be asked to complete some eligibility paperwork to meet the funding criterion).

NEL Fund Managers is the firm responsible for managing the North East Small Loan Fund and North East Growth Capital Fund, both of which are supported by the European Regional Development Fund.



Simon Clayton is a marketing trainer

Make 2021 MINT : Digital planner worksheets

Digital Download

Plus monthly accountability email

  • £19.99
  • Free to hardcopy planner owners
  • Instant download
More Info

Introducing the MINT year planner for 2021 – the ultimate companion to help you make next year the BEST it can possibly be!

DIGITAL VERSION – download and print at home!

The planner, which has been compiled by Nicola Jayne Little with help from MINT members, is not just a diary for meetings, appointments and notes, it is a training course in its own right and includes:

  • MINDSET advice and goal setting
  • SALES & MONEY templates and worksheets
  • MONTHLY goal planners and reflection worksheets
  • WEEKLY calendar, to-do list and notes page!

Some of the training provided by MINT Business Club is funded or partly funded by European Regional Development Fund (ERDF) and European Social Fund (ESF).